Sustainability: The only concept which will take us ahead safely...Are you doing your bit for it?

 

"A society is defined not only by what it creates, but by what it refuses to destroy"

-John Sawhill

 

Times have changed and so has the man. Now, he finds everything on his fingertips, be it knowledge or entertainment. World is often said to be getting smaller as the communication channels are increasing. Man is engaged within this virtual world for now. The real human however needs more than this. The basic survival needs, for example, fresh air, water and food. Is this a joke or something?? Isn't it the other way round, please. A man needs the basic needs first, in order to survive. And, are we taking them for granted?

Man has evolved here, on this planet, with the help of this planet but sadly, one cannotsay the next part, "for this planet". Developments have held up the man to heights which never seemed accesible however, the entire burden of development and population explosion has been borne by the planet alone until now. But not anymore. This burden has now started interfering in every little way that humans interact with the planet. Every living being is being threatened. Is there any other way to think about this? No, not for sometime at least.

Man has been Unknowingly Irresponsible...

Our ancestors had a set lifestyle which complimented the ecology from varied angles. Day-to-day living as well as festivals and celebrations reflected respect and gratitude for nature. Apart from certain social norms which encouraged divisions, rifts and inequalities in the society, mankind did not really tamper with nature and it's balance. Thus, nature was generous with bountiful produce which was full of nutrition, health and taste. Farm produce was especially planned according to the seasons which meant only certain foods at certain times. People were strong and led a healthy, happy and inspired life with an average expectency of about 100 years or more. However, the times changed.

Western advances gripped the entire generations together. Lifestyles started changing. Utterly organic people welcomed entirely artificial products and ways into their lifestyle. Plastic was accepted in. Strong fertilisers and pesticides made a grand entry into the farming practices to increase the produce multifold for better profits.

Direct Consequences of the Above....

 Season's are intermingling and losing their significance owing to varied factors- major being pollution and it's effects at several levels, soil has lost it's fertility, farms have lost their capacities and farmers are losing their livelihood and in certain cases their lives, too! Farmers are seriously engaged in the painstaking cycle of toxic produce by the overuse of artificial fertilisers and pesticides. An immense loss for human kind and living beings! A humongous loss for the mother Earth!

 Consumer's are paying higher and higher costs for their basic water-food-shelter needs. At the same time, they are exposed to varied diseases owing to the consumption of toxic food, so spending more and more on medical services. Irresponsible ingress of plastic without knowing it's entire features for safe usage and degradation further intensifying the land disturbances.

Life has lost it's glory! Life has lost it's worth!

It's time we come together and work our way....

Every thinking individual is drawn to the concept of sustainability. He knows that it's the only way to take the generation ahead. If he doesn't do it right at this very moment its not going to be easy for his children, more so, for his grandchildren. It's time he takes a small but firm step towards sustainable ways.

Do your bit for the sustainability cause! Order for sustainable farm groceries and consumables at your doorstep, now.

*Sustainable Living Family aims to be a bridge between the consumers and farmers who are aligned with the sustainable principles. Every supplier in the sustainable living group stands on a strong base of sustainable ways and practices. However, at this point of time, consumers have an equal role to play in the development of sustainable methodologies through their consistent support for this movement.

Coming up: Is it possible to sustain in the given conditions?